Entrepreneurs Must Know Advertising Apps That Can Multiply Your Revenue Growth

Aydul.com - In the current digital era, marketing strategies have undergone major changes. In the past, promotions only relied on banners, brochures or conventional advertisements, now everything has shifted to the digital world, especially through social media platforms. For entrepreneurs, understanding how advertising applications such as Instagram, Facebook and TikTok work is no longer an option, but a necessity.

Through the author's personal experience while working at THE NICE (tourist park in Indonesia) and NICESO (retail shop in Indonesia), the use of two main advertising platforms, namely Meta Ads and TikTok Ads, has proven to be able to provide a very significant increase in business performance, even many times over.

Meta Ads (Instagram & Facebook): Quality Audience and Ready to Buy

Platforms that are under the auspices of Meta Platforms such as Instagram and Facebook have the main advantage in audience quality. Based on the author's experience while working at The Nice and NICESO, users on this platform tend to be more mature in making purchasing decisions and prioritize quality. One of the greatest strengths of Meta Ads is its very detailed targeting features. We can determine targets based on age, location, interests, and user behavior. This makes advertising more targeted and not wasted.

When the author managed the advertising campaign at The Nice, the strategy used was to target young families, couples and workers who had an interest in tourism and healing. The results were palpable visitor numbers increased consistently, especially on weekends and during the holiday season. In fact, in some campaigns, there was a jump in visitors of up to twice the amount before using advertising. A similar experience occurred when the author ran an ad for NICESO. By targeting an audience interested in household and lifestyle products, the advertisements displayed succeeded in attracting buyers with high purchasing power. This makes sales more stable and continues to increase.

From this experience, Meta Ads are very suitable for:

• Increase sales (conversion)
• Reach a quality audience
• Building a more premium brand

TikTok Ads: Traffic and Virality Machine

In contrast to Meta, TikTok is known as a platform with a very large number of users and is dominated by entertainment content. But this is precisely where its main strength lies.
When the author worked at The Nice, TikTok became one of the most effective channels for attracting public attention. Content in the form of short videos showing the atmosphere of places, aesthetic photo spots and visitor activities can reach thousands to millions of viewers in a short time. The effect is very real, many visitors come because they "saw it on TikTok". This shows that TikTok is very strong in building awareness. The same thing happened at NICESO. Products promoted through TikTok videos with interesting concepts and following trends often get a spike in attention. Some products even went viral and experienced a drastic increase in sales in a short time.

However, from the author's experience, TikTok audiences tend to:

• Prefer entertainment
• Quickly interested, but also quick to move on
• Don't always make a purchase straight away

Therefore, TikTok is more effective to use for:

• Attract attention (awareness)
• Brings big traffic
• Building brand or product virality

Combination Strategy: The Key to Multiple Growth

Based on the author's direct experience while working at The Nice and NICESO, the best strategy is not to choose one platform, but to combine both. Patterns that have proven successful are:

• Use TikTok to attract attention and huge traffic
• Use Instagram & Facebook for retargeting and closing

For example, many people first discovered The Nice through TikTok. After that, they see a follow-up ad on Instagram or Facebook, which finally makes them actually come to visit. Likewise with NICESO, where TikTok functions as an entry point for traffic, while Meta Ads plays a role in converting the audience into buyers. From the author's real experience while working at The Nice and NICESO, it can be concluded that the use of digital advertising platforms is one of the main keys in developing business in the current era.

Instagram and Facebook excel at generating sales with a quality audience, while TikTok is very strong at generating traffic and creating virality. With the right strategy, these two platforms not only help increase sales, but are also able to bring businesses to develop rapidly and achieve growth many times over.

If the author's experiences and tips on using Meta Ads and TikTok Ads are useful for you, don't hesitate to share them with friends, colleagues or those closest to you. Who knows, this information could help them also improve their business and achieve significant growth! 😊